WESTFIELD HOLIDAY CELEBRATIONS
Where's the party? At Westfield, of course. Via diverse executions, I put my copywriting skills to work encouraging customers to ring in the season with Santa photos, glamorous gifts and holiday cheer, to consider their good fortune and their sign’s lucky prospects during Lunar New Year, and to discover their inner rainbow at Pride celebrations in centers across the US.
Westfield Brand Studio. Art Directors and Designers: Daniel Luzier, Tess Anson, Phuong Nguyen, Megumi Kakumoto, Lindy Shibata.
NATIONAL HOLIDAY DIGITAL + OOH CAMPAIGN
NATIONAL PRIDE DIGITAL + OOH CAMPAIGN
